Iconic London Success Story
Real People.
Real Reviews.
Real Return.
No community of their own. No paid influencers. Just real makeup enthusiasts who tested two Iconic London hero products — and created content worth multiples of what the campaign cost.
The Brief
Iconic London needed more than awareness — they needed proof. Two hero SKUs, the Radiance Booster and the Triple Threat Mascara, were ready for market. What was missing: real faces, real reviews, and real video content to show retailers and audiences what these products could actually do.
The target audience was makeup enthusiasts aged 18–34. The challenge wasn't finding them — it was finding the right ones. People who'd actually use the products, actually film themselves doing it, and actually share the results. That's where Kaidron came in: matching both products to verified makeup enthusiasts from the Beauty Squad, briefed to test, review, and post content to their own social channels.
The target was 60% of participants sharing a video post. The campaign cleared that bar by a significant margin — and kept going. An 85.5% participation rate meant the brand walked away with a substantial library of real content across two products, without a single paid influencer or content studio involved.
The Numbers
In Their Words
This product is amazing for an instant glow that you can use on its own or under your foundation. It really gives me that summer sun look without the sun. It's really easy to apply and blends so evenly.
★★★★★ Iconic London Radiance BoosterI've never used a Radiance Booster before adding my foundation — I must say I LOVE IT. You only need a small amount, a little goes a long way. It's not sticky at all, so silky and smooth on the skin, and it gave me the dewy glow.
★★★★★ Iconic London Radiance BoosterThe texture is so pigmented and soft — after applying it, it just blends so well without feeling cakey or patchy. Such a lightweight liquid formula. Can wear it alone for a natural shiny look or under foundation for perfect glam.
★★★★★ Iconic London Radiance BoosterJust one coat and my lashes were already popping. After the second coat, they looked amazing. It was hot, and I danced like crazy — but the mascara held up perfectly. This mascara gets a solid 10/10!
★★★★★ Iconic London Triple Threat MascaraI find this mascara effortless to apply — it glides over my lashes and immediately coats to separate, lengthen and volumise. The pigment is super rich and it lasts all day with no smudging. I love how weightless it feels.
★★★★ Iconic London Triple Threat MascaraSuper easy to apply, can be layered on, contains castor seed oil — makes me look cute. The list goes on. Love it!
★★★★★ Iconic London Triple Threat MascaraThe Content That Got Made
Why Brands Choose Kaidron
You don't need a community of your own.
Kaidron brings real participants who match your exact demographic — age, skin tone, makeup habits — directly to you. You brief the product. We find the right people to test it.
You don't need a creative team or a content budget.
Participants film, photograph, and review on their own phones. You keep all the content — for your ads, your site, your retail decks, and your social channels. No studio. No brief. No art director required.
You don't need to pour more into paid ads.
Real reviews and real faces convert better than polished campaigns — and they live on every channel that matters. When retailers ask for proof before they stock you, this is what you send them.
Want These Results For Your Brand?
If you're launching a new product, need social proof for a retailer conversation, or just want content you can actually use — let's talk. Every £1 you invest should earn its way back. We'll show you how.
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