This week, we surveyed the Kaidron community on their lip care habits: how often they tend to their lips, which formats they reach for, what concerns are driving their choices, and where the category is still falling short. The data paints a picture of an engaged, skin-literate audience with high expectations — and real unmet needs that brands should be paying attention to.

Daily makeup is one of the most intimate rituals in beauty — a private act that shapes how we meet the world. This week's survey explored the habits, products, and motivations behind everyday routines: what people reach for, how long they spend, and what they're really trying to achieve when they sit down in front of a mirror.

70% of beauty consumers engage primarily with short-form video — but filters, scripts, and hard-sell tactics are driving them away. New data from the Kaidron community.

The beauty industry is in the midst of a trust revolution. Community members have made it clear: glossy brand advertising no longer holds the influence it once did. Instead, it's the voices of everyday consumers, the unfiltered before-and-afters, and the honest "here's what didn't work for me" reviews that are converting browsers into buyers. This week's survey cuts straight to the heart of how real purchase decisions are made.

Sampling is one of beauty's most powerful moments, a low-risk invitation to fall in love before committing to a full-size purchase. But what actually turns a sample into a sale?

We asked our community about their sampling habits: how often they try new products, what convinces them to buy, and what holds them back. The results are striking. These are prolific, clear-eyed consumers who research, compare, and set a high bar for results, and they don't hesitate to move on when a product doesn't deliver.

For beauty brands, that makes this data invaluable.