Perception Trials In Action
Claim substantiation · Actionable insight
Whether you're pre-launch, concept testing, post-launch, or need to substantiate marketing claims, our NPD service gives you real consumer evidence to build on.
The trial process
Define your objective
Tell us what you need to learn. Claim substantiation? New product appeal? Before and After images? We help you define the right trial format and success criteria from the start.
Recruit & brief participants
We select participants from our community using 100+ data points, preferences, age, category usage, purchase behaviour, to ensure the right people are testing your product.
Trial & data collection
Participants receive your product and complete structured feedback via surveys. We handle all follow-up, reminders and quality checks to ensure 80%+ completion.
Insight report delivered
You receive a full report covering consumer perception, product efficacy ratings, before and after comparisons and claim-ready data, within your agreed timeline.
Formats that match your product stage
Branded trial
Consumers know they're testing your brand, ideal for awareness and loyalty building.
Blind trial
Product tested without brand knowledge, pure, unbiased product performance data.
Formula A vs B
Two formulations tested side by side, clear preference data before you go to market.
Before & after
Photographic and written evidence of product results, powerful for claim substantiation.
Exceptional engagement across all trial formats from our highly motivated community (act. avg. 95%).
Substantiated claims you can back up, ready to use.
Before-and-after images, yours to use.
Trust built into every campaign
80% participation rate guaranteed (actual avg 95%)
Verified consumers across the UK and Ireland
Results in days, not months
Self-serve available, launch a campaign whenever you need one
Let's design your trial.
Share your objective and we'll recommend the right trial format, panel and timeline.
Book a discovery call →