Chimac Success Story
A real-world trial of Chimac Korean Hot Sauce and Chimac Sriracha Caramel explored how consumers across the UK brought bold Korean-inspired flavour into their everyday cooking, from marinades and dipp
The Sauces That Got the UK Talking
79.85 Positive Sentiment ScoreUK consumers put two Korean-inspired sauces to the test, with 84% sharing their own video content and 93% saying they would recommend the product.
The Brief
Chimac is a growing Irish food brand bringing bold, Korean-inspired flavour to everyday cooking. To build buzz in the UK and create a bank of authentic content it could use across its marketing, Chimac partnered with Kaidron to put both products directly into the hands of consumers: Chimac Korean Hot Sauce and Chimac Sriracha Caramel. The goal was ambitious, with at least 80% of participants creating and sharing a product video on their own social channels. The result was real people cooking, tasting and talking about Chimac in their own kitchens and in their own words.
Highlights
Reviews
I really enjoyed trying the sauce for the first time and the balance of the flavours was great. The hotness of the Sriracha and the sweetness of the caramel blend together into a sauce packing the perfect spice and heat. It felt like a dipping sauce and pouring sauce that could be used in multiple versatile ways while cooking.
★★★★★ Chimac Sriracha CaramelChimac Korean Hot Sauce is hot but not too hot (the amount of heat is seriously right), it goes well with any food really. You can use it as a marinade or add it to your favourite dishes as I did with my rice.
★★★★★ Chimac Korean Hot SauceSome of the content created
Why Brands Choose Kaidron
Content at scale.
Every campaign delivers authentic video and photo content you own, ready to fuel your ads, socials and influencer campaigns.
Insights that matter.
Consumer insights that show exactly how your product is landing with the people it was built for.
Proof that sells.
Verified reviews that turn browsers into buyers, from real participants who tried the product in their own routine.
Testimonial
We absolutely loved working with Wendy and the team at Kaidron. As a growing Irish food brand, we're always looking for smarter ways to make our marketing budgets work harder. Kaidron combines so many valuable things: getting our products into the hands of real consumers, gathering honest feedback, generating authentic reviews and creating a bank of fantastic user-generated content that we actually own. The quality of the final content exceeded our expectations. We were absolutely delighted with the results and wouldn't hesitate to recommend Kaidron to other brands.
Sofie, Chimac
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