PXBB: Influencers vs Consumer Generated Content
Ever wondered about the difference between influencer campaigns and user-generated content (UGC)? 🤔 Our recent webinar, hosted by Wendy Slattery of Kaidron and featuring Conor Cochrane (Social Media Elite) and Sarah (Icon Management), broke it all down!
Influencer vs. Consumer Generated Content: What Really Drives Sales?
Join us for a high-impact session where we unpack the real ROI of influencer marketing versus authentic consumer generated content. Backed by data, case studies, and on-the-ground brand insights, this event reveals what’s truly converting in today’s fast-moving beauty and wellness landscape. Walk away with actionable strategies to power up your next campaign.
About the Speakers
Wendy Slattery is the founder of PoweredX Beauty Buddy & Beauty Buddy, a dynamic beauty tech platform powered by a passionate community of real consumers. Through authentic content, reviews, everyday experiences, and data-rich insights, Beauty Buddy helps brands harness the voice of the customer to build trust and drive engagement.
Conor Cochrane is the founder of Social Media Elite, one of Ireland’s leading digital marketing agencies, known for driving performance-led influencer and social strategies for major global brands. Conor offers a straight-talking, results-driven perspective on how to make influencer marketing actually work for your brand.
Sarah Kiernan is Director at Icon Management, a leading talent and influencer management agency representing top-tier content creators across beauty, fashion, and lifestyle. With deep experience in brand partnerships, Sarah offers a front-row view into the evolving world of influencer collaborations and what brands need to know now.