Ella & Jo Success Story
90% Delivered Real Content — Across Three Products At Once
No community. No big ad budget. One campaign turned into a content library for the whole range — ready to post everywhere, on every product.
The Brief
Ella & Jo needed real buzz across three very different products at once — a gradual tan, an SPF mist, and a hyaluronic serum — without a community built up around any of them yet, and without another round of ads that might not stop the scroll.
The goal: get real participants across a wide age range, skin types, and skin tones actually using and reviewing all three products, then see how many would create and share their own video. Kaidron set the bar at 60% of participants creating and posting content off their own back — no scripts, no direction.
90% of participants completed the mission. Every product in the range came back with real video, real written reviews, and real ratings inside the app — one campaign, three product stories, and a full content library built to travel across every social channel.
The Numbers
In Their Words
I got amazing results with just one application. The colour looked really natural, not orange at all. The moisturiser has a nice, thick, creamy consistency, and the fragrance is fresh and fruity with no chemical tanning smell. It felt soft and moisturised, like I'd been on holiday.
Just look at the colour difference from one application. It smells amazing — you can still smell it the next morning before you wash the base off. No streaking, no orange tinges, just bronzed beyond belief.
The Hydrating Hyaluronic Serum isn't sticky at all — it's easy to apply, absorbs fast, and doesn't have a strong scent. The Invisible SPF Mist doesn't stick, no burning sensation, feels refreshing with a lovely scent. After two weeks I can see real results — more glowing and more hydrated.
A gorgeous lightweight serum leaving the skin silky smooth.
Hyaluronic acid helps skin boost and retain moisture — I love it for oily skin since it tackles dehydration without causing breakouts. It also contains Niacinamide to reduce redness. My skin looks generally happier and healthier, and my pores are looking a bit smaller.
It's definitely invisible on the skin, very lightweight and non-greasy. It absorbed quickly and left me feeling protected. It didn't dry my skin out at all — in fact it's hydrating, with antioxidants. I didn't burn at all, even wearing it under makeup.
The Content That Got Made
One campaign, three products, one library of real content — the tan, the mist, and the serum all telling their own story, all ready to repost.
One Campaign. Three Products. A Content Library Built For Every Channel.
Why Brands Choose Kaidron
You Don't Need A Community Of Your Own
Kaidron brings real participants in your demographic to test and review your product — every product in your range, not just the bestseller.
You Don't Need A Creative Team Or Budget
Participants film, photograph, and review on their own phones. You keep all the content for your ads, your site, and your retail decks — a full library, built for every channel at once.
You Don't Need To Chase Influencers
Real reviews and real faces convert better than polished campaigns — and they live on every channel that matters, building awareness for the whole brand, not one product.
Want These Results For Your Brand?
You've got a range that works. What you're missing is proof, for every product in it — real people, real reviews, real videos that build awareness and convert on every channel. Kaidron brings you the participants, you keep the content.
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